Modern Wine Club
Premium wines at everyday drinking prices
Our Story
Modern Wine Club brings a novel approach to the wine industry. We are a direct to consumer wine club leveraging private label wine, the power of group buying and precision wine recommendations to provide a new operating model for the wine industry. Under non-disclosure agreements, we source wine from prestige vineyards and offer it to our members under private wine labels at a steep discount compared to the original brands. Our members rate the wines so that we can provide curated and increasingly precise wine recommendations. We organize pop-up wine tasting events and wine dinners for our members to create a sense of community.
Our Members
Through private labels wines and secret backdoor deals with wineries, we democratize access to premium wines. This appeals to our members who appreciate drinking quality wine without having to pay several hundred dollars per bottle for the wines under their original labels. Many of our members also buy premium priced branded wines but reserve those bottles for special occasions while wine sourced from Modern Wine Club is suitably priced for everyday drinking.
Our Wine Collections
Explore our bold reds, lighter reds, white and sparkling wines below
Our Bold Reds
Our Lighter Reds
Our White Wines
Our Sparkling Wines
Our Market Focus
We are currently live in Singapore and we are looking at expansion to other major metropolitan areas so that more wine drinkers can enjoy a truly modern wine experience centered around backdoor deals with premium wineries.
Our Wine Focus
Most of our wines are from the American viticultural areas of Napa Valley, Russian River Valley, Willamette Valley and Walla Walla with additional wines from Alexander Valley, Dry Creek Valley, Fort Ross-Seaview, Mendocino, Sierra Foothills and Santa Ynez Valley. On a smaller scale, we have also brought our members curated wines from Argentina, Australia, New Zealand, South Africa and France.
Our Own Private Label
In addition to partnering with other private label wine companies, and sourcing secret deals on branded wines, we also bring our wine club members ETA, our own private label wine. ETA, η, is the lower case seventh letter of the Greek alphabet and is widely used as a coefficient across numerous scientific fields. The ETA brand expresses our aspiration to leverage analytical chemistry and data science to upgrade the wine industry to the 21st century. You can visit our ETA website for more information.